2008년 최중호 디자이너는 대한민국 서울에 JOONGHO CHOI STUDIO를 설립해 전자제품을 위시하여 가구와 조명 등 리빙디자인 분야를 비롯 공간디자인까지 많은 디자인 영역에서 활동하고 있다. 아메리칸스탠다드, 자브라, 3M, 삼성, 반얀트리 등 세계적인 기업과의 프로젝트를 진행하고 있으며 레드닷 디자인어워드 베스트오브베스트 수상을 포함, 국제공모전 다수 수상과 국내외 매체에 많은 소개로 그의 가치를 입증하고 있다. 또한 한국의 젊고 도전적인 기업과 여러 분야의 전문과들과 함께 협업하여 다양한 프로젝트를 선보이고 있다.
Established in 2008, Joongho Choi Studio is an industrial design office based in Seoul, Korea. Interested in designing a varied range of objects, Joongho Choi and his team participated in numerous projects ranging from lighting to IT electronics and furniture. Building partnerships with various companies including American Standard, 3M, Jabra, Samsung, Banyan Tree and etc, they were introduced and awarded by several globally known media. The Studio constantly challenges itself to grant its identity into the objects, while preserving the original aesthetics of the objects.
Works
2020 EPISODE SEONGSU 101 (Co-Living Space)
2019 T’ABLE – Community Lounge
2019 TOX&FILL – Beauty Clinic
2018 SEMPIO – Cooking Class
2017 SEVENTY STUDIO – Denim Store
2017 CHANOU (French Bistro)
2016 BANYANTREE HOTEL – CHEZ BLANC (Pop-up Restaurant)
2014 BOVER LOUNGE (American French Restaurant)
Designer
최 중 호 Joongho Choi | 대표 Principal
AWARD
2019 Good Design Award
2018 DFA Award – Silver Prize
2018 Good Design Award – 국무총리상
2015 Reddot Product Design Award – Best of Best
2015 Good Design Award
2013 Good Design Award
2008 IF Concept Award – Winner
EXHIBITION
2019 AAF Affordable Art Fair
2018 DDP Euljiro Light Way
2017 Home Table Deco Fair – Design Feature Joongho Choi
2016 Busan Design Festival 2016 Seoul Living Design Fair
2015 Arumjigi – Traditional Alcoholic Beverages
2013 Exhibition – Maison Lebeige
2013 Gwangju Design Biennale
2013 Museum fur Angewandte Kunst – Frankfurt, Germany
2012 Seoul Design Festival – Designers Lab
2011 Cheongju International Craft Biennale
2010 16 Korean Young Designers – Masion
2010 Korea Design Week
CLIENTS
3M
AMERICAN STANDARD
BANYANTREE
COWAY
CUCKOO
DTHRONE
GS XI
HYUNDAI DEPARTMENT
JABRA
LG ELECTRONICS
LOTTE
LVI
MIDEA
SAMSUNG
SEMPIO
SK D&D
SK MAGIC
SKT
SHINYOUNG
WINNIA